eCommerce Application Performance Testing

Logix Guru

In the past, when businesses would try to optimize the digital experience of their customers, they’d simply perform a test to ensure the site loaded quickly and could handle whatever new load they were adding to improve UX. But now, that’s not enough according to the PA apps development experts at Logix Guru. In these days of UX, every aspect of the online experience needs to be tested for optimization.

In order to accomplish this comprehensive and in-depth testing, apps developers need to use multi-layered approaches. This provides better results than the standard load and stress testing. But how can your business begin to follow these best practices?

To answer that question, the apps development experts in Logix Guru’s PA office put together this look at the best practices for eCommerce application performance testing.

Build a Test Strategy


To be able to perfect the application, the PA apps development team at Logix recommends starting with a comprehensive list of the type of tests you need to perform. This involves proper planning and preparation. To understand the experiment better, you must try to visualize user expectations from the system so you can understand the relevance of the tests. These tests are considered best designed if done close to the real-life user experience.

Include Think Time in Testing


When a user is working with the application, the time they spend paused on a page gets measured as Think Time. It occurs when a user stops to understand the information on the screen while they are switching from one section to another or when they surf around to complete the purchase. For example, a customer stopping to check for the address, phone number or credit card details, etc counts as think time. While finalizing the test scripts for think time, it gets fixed as the time between back to back requests, or it can be the time between minimum or maximum values. The PA apps development team at Logix recommends keeping this in mind as it’s a crucial part of the human interaction with your app and can have profound effects on UX.

Identify Performance Bottleneck


Irrespective of whether you are an expert tester or a novice, it is difficult to guess when the next performance challenge will come up. So, whenever an issue comes up, the PA apps development team at Logix suggests you start focusing on individual components to understand the problem better instead of concentrating on the full module. It may take more time, but in the long run, will save money as well as effort.

Use Past Experiences to Learn


Whenever any performance issue comes up, it takes some time to understand the problem. Therefore, it is always better to do the testing under the same working conditions every time, to be able to check if the issue gets resolved or not. These persistent observations will enable you to develop your checking system for performance issues. It works best to learn from your own testing decisions and use that to resolve issues.

The PA apps development experts at Logix also recommend keeping a loose archive of common bottleneck or system errors that you and your team have experienced. More often than not, when your users experience an issue, it isn’t a unique instance of the error. If you encounter a problem, it’s always best to see if you’ve already found the solution from a previous case, rather than attempting to reinvent one. It will save your team precious time and money.

Focus on Baseline Tests

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Any performance testing project involves proper time management. When planning your testing strategy, the PA apps development team at Logix recommends allotting a decent portion of that time to baseline testing. The baseline tests are essential, as most of the problems will be determined during these tests only—saving a lot of time required for full load tests. In the course of baseline tests, experienced testers can identify and separate most of the problems. You’ll want to focus on this stage in particular, because if it isn’t completed then, it will be challenging to identify and isolate them at a later stage. This will cost your business time and money in the long run.


With the above insights on the best practices to be followed while designing and executing testing of eCommerce websites, here are a few final thoughts from the PA apps development experts at Logix Guru:

  • A website needs to work properly with its desired responsiveness on computers as well as on mobile apps.
  • The eCommerce testing must focus on optimizing the database so that the ETL processes maintain a data warehouse to support OLAP and BI.

In the end, the effectiveness of an eCommerce website depends on its conversion rate, meaning the percentage of customers that transact on the site out of all the ones who visit it. While testing, we need to check the effectiveness of one change compared to others in improving this conversion rate. For this reason, A/B testing and usability engineering practices are gaining more importance in this field these days. With this growing importance, it’s also important to consult with the experts. The PA apps development team at Logix Guru has the expertise to bring your eCommerce application to the standards users are expecting these days.