6 Mobile App Development Tips for Pittsburgh Startups
Nowadays, there are apps for everything. Apps that lock doors. Apps that call emergency personnel if you stop holding onto a button on-screen. Apps that tell you if it is dark outside. While the last app is definitely the least useful out of the three, it is a testament to how creative you can get with app development. Hundreds of Pittsburgh app developers are currently trying to figure out what big issue or function they can address with their next big app. That means that you are going to be competing with a lot of other apps in the marketplace. To stand out from the rest, you are going to want to develop a strategy for creating a valuable and highly-sought after app. LogixGuru, a company that has worked with a high number of Pittsburgh app developers in the past, gives you 6 essential tips for developing a mobile app that everyone will want to download.
1. Follow the Latest Trends in Mobile App Development
Did you know an increasing number of businesses are implementing augmented/virtual reality into their mobile applications? Since 2018, AR/VR has changed the gaming and entertainment industry dramatically. This trend is expected to impact major players in the mobile app arena who want to better engage with their customers. For mobile app developers in Pittsburgh, it is important to keep a note on trends just like this one. Apps that are not up-to-date with the newest trends and technology are guaranteed to fall behind the competition and become quickly forgotten by consumers.
2. Find Out What Frustrates and What Delights Users
Listening to what users have to say both about your app and your competitor’s app will help you determine what parts you should keep and what you should get rid of. This will not only help increase your user base, but it will also help you develop loyalty among your current users. You want to walk in with the mindset and determination to continually improve your app, even after you launch it. Listening to customer reviews is critical for helping you achieve this.
3. Figure Out Your Target Audience
As you develop your app, you will need to determine who your target audience is. This can include everything from your intended age group to what occupation your ideal customer is in. If you are designing an app that provides a comprehensive database filled with information on various prescriptions, then physicians around 30 to 50 years old will likely be your target audience. Creating a customer persona can be extremely helpful in guiding you on your path in developing your app.
Members of Generation X are not going to want or need the same things as members of Generation Y or Z would. Plus, not only are they at different stages of their lives, but their familiarity with using mobile apps is also going to differ greatly. Older people are going to want simple, straightforward apps that will quickly and efficiently complete whatever task that needs to be done. Members of younger generations will probably be more comfortable with using more complicated technology, like AR/VR, than people who did not grow up surrounded by technology.
4. Study the Competition
You are going to want to know what companies you are up against as you develop your app. Therefore, you need constantly be checking to see what is already out there on the market. You can learn a lot about how you want to move forward with your app as well as what you want to try to achieve and avoid just by analyzing your competitors. From this, you can decide how you want to market and price your app.
5. Schedule Regular Testing
You will need to test your app during each step of the development process. Doing so will allow you to make any necessary changes to the UI/UX, improvements to app performance, or fix any unexpected crashes that occur. Customers aren’t always the most patient people, and with a large number of apps in the marketplace, it won’t take too much effort for them to switch to a competitor and use their app instead if they aren’t happy with yours.
6. Create a Cohesive Marketing Strategy
You can make a great app, but if no one knows it exists, then it will not benefit you or your customers in any way. That’s why you need to design a marketing strategy that will generate a high amount of buzz and excitement by the time your app is ready to launch. The ideal time to begin your marketing is around 2 or 3 weeks before your launch the app.